I decided to suck it up like the man I was and go for it. 

I could sleep afterwards right?
Who cares about my day job, Pffft,  I could do that job in my sleep right?
Time to test out that theory in practice.

First I needed a plan. It had to be simple yet eye catching. 
Sapphire also wanted an add an element of Mystery to the Unveiling.
I had been dying to try making an acyrlic case out of this two way mirror material I had seen on the Net.

In theory this would not let you see what was inside until the case was turned on and lit.
They liked the Idea and gave it a go...
Kewl.

I didn't have time to make anything super fancy. So I was going to have to go simple.
A cube??
I know its been done.. but I was hoping the Mirror acrylic would make it look more like a chromed cube.
I would also add lots of detail that would fit within the chilly theme.

Here are my initial Corel created drafts.

Even I thought the initial design was pretty boring.  Then Sapphire revealed to me the name of the new hardware.
I cannot let you know this until the unveiling at E3 but it has to do with cold so...
We frost.

Brrrr...Chilly
Sapphire of course makes Video Cards so I wanted that to be the main feature.
The entire design of this case is to draw you to the GPU.